As an inaugural event, the San Francisco Symphony’s 2013 Spring Gala faced the formidable challenge of standing out and generating buzz during a busy arts and social season. We relied on striking color, clean lines, and visual emphasis on of-the-moment headliner Janelle Monae to communicate the exciting juxtaposition of R&B with the traditional Symphony sound. Assets included the invitation, posters, event signage, menus, and digital advertising.
