In a striking example of brand strength, for Kerrygold’s St. Patrick’s Day materials we eschewed the holiday’s traditional “luck o’ the Irish” imagery and turned the lens in a bright new direction. Vivid photography of farms and farmers brought the spirit of Ireland to the campaign, yet the story stayed focused on the product itself: butters and cheeses of uncompromising taste and integrity.
![st-pats-easel-front Kerrygold's St. Patrick's Day in-store promotional campaign for grocers nationwide](https://rosedeheerdesign.com/wp-content/uploads/2017/04/st-pats-easel-frontfor-web-.png)
![st-pats-easel-back Kerrygold's St. Patrick's Day in-store promotional campaign for grocers nationwide](https://rosedeheerdesign.com/wp-content/uploads/2017/04/st-pats-easel-back-for-web-.png)
![Kerrygold St Patricks Day P.O.P. Kerrygold's St. Patrick's Day in-store promotional campaign for grocers nationwide](https://rosedeheerdesign.com/wp-content/uploads/2017/04/st-pats-small-square-for-web.png)
![kerrygold-st patricks day in-store promo Kerrygold's St. Patrick's Day in-store promotional campaign for grocers nationwide](https://rosedeheerdesign.com/wp-content/uploads/2017/04/kg-shelf-talkers_veggie-sandwich.png)
![kg-shelf-talkers_grilled-cheese Kerrygold's St. Patrick's Day in-store promotional campaign for grocers nationwide](https://rosedeheerdesign.com/wp-content/uploads/2017/04/kg-shelf-talkers_grilled-cheese.png)
![Kerrygold St. Patricks Day banner Kerrygold's St. Patrick's Day in-store promotional campaign for grocers nationwide](https://rosedeheerdesign.com/wp-content/uploads/2017/04/kerrygold-st.-patricks-day-banner.png)
![Kerrygold St. Patricks Day large-banner Kerrygold St. Patricks Day large-banner](https://rosedeheerdesign.com/wp-content/uploads/2017/04/kerrygold-st.-patricks-day-large-banner.png)