In a striking example of brand strength, for Kerrygold’s St. Patrick’s Day materials we eschewed the holiday’s traditional “luck o’ the Irish” imagery and turned the lens in a bright new direction. Vivid photography of farms and farmers brought the spirit of Ireland to the campaign, yet the story stayed focused on the product itself: butters and cheeses of uncompromising taste and integrity.

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Kerrygold St Patricks Day P.O.P.
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Kerrygold St. Patricks Day banner
Kerrygold St. Patricks Day large-banner
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