Leveraging bold typography and a vivid palette to convey a crescendo of sound, our energetic “overlapping notes” design heralded the start of the San Francisco Symphony’s 2012 season, and set the tone for the annual Opening Gala. A full suite of branding materials leading up to and during the event provided the visual energy to complement the excitement surrounding the Symphony’s flagship fundraiser, which annually re-establishes the organization’s vibrant place at the center of the San Francisco arts community.